Vans Checkerboard Day 2020

Vans Checkerboard Day is an annual global celebration of creativity. In the midst of a global pandemic, this year it was about embracing the positive effects creativity has on our mental well-being. Creativity is good for you head.

The campaign captured 4.3 billion views globally, the most of any Vans campaign at the time it launched.

Role: Creative Direction

Senior Creative Director: Matt Even
Design Agency Partner: Grand Army