It’s pretty uncommon to see Maddie Mastro and Bekah Ashley off their snowboards. Even more uncommon is seeing them in fashion photography encircled by terrain that’s subtly snowless. That’s the direction we chose to take for the Billabong Women’s 2018 Snow Campaign. Shot in White Sands, New Mexico, the varying elements of the desert’s environment played well into each of the season’s apparel color-stories and inspired the names of each collection.

Role: Art Direction

Creative Director: Elley Norman
Photographer: Chad Chomlack
Producer: Ashley Turnbull