Billabong Women's Snow

It’s pretty uncommon to see shredders Maddie Mastro and Bekah Ashley off their snowboards. Even more uncommon is seeing them in fashion photography encircled by terrain that’s subtly snowless. That’s the approach we chose to take for the Billabong Women’s 2018 Snow Campaign. Taken in the alluring locale of White Sands, New Mexico, the varying environmental elements played well into each of the season’s apparel color stories and inspired the names of each collection. The resulting campaign was used in ecommerce marketing and catalogs.

Role: Art Direction

Creative Director: Elley Norman
Photographer: Chad Chomlack