Vans x Former

Vans joined forces with pro surfer Dane Reynolds and his LA-based lifestyle brand Former to release their first-ever footwear and apparel collaboration. The project also serves as Former’s debut sneaker collaboration. Created alongside the Former design team, the collection consists of three limited edition footwear styles, an EverRide Stretch boardshort, and a zippered short-sleeve woven shirt.

My role was to help establish a visual language that married the two brands, while still allowing the creative to feel independently native to either brand given the context in which it was used.

Role: Art Direction, Graphic Design

Creative Director: Ryan Stephens