Each year Taco Bell captures a global brand lifestyle photoshoot that highlights the brand’s youthful, rebellious spirit and the craveability of Taco Bell’s legendary core product lineup. The imagery is considered evergreen, and is used for several years in a variety of use cases, ranging from out of home, website, mobile app, conferences, and more.

I, alongside my partner Giselle Dela Cruz, concepted a narrative that showed the stages of a Taco Bell hang, from the car run and the outdoor function, to the indoor wind-down and all the moments in between.

Role: Photoshoot Direction, Art Direction, Concept

Executive CD: Rebecca Parker
Creative Director: Emil Corsillo
Senior Art Director: Winston Elliott
Art Director: Giselle Dela Cruz
Key Photographer: Hannah Gweun
Producer: Vannie Ly
Produer: Omar Martin
Intl Senior Art Director: Viv Zoechling